Tuesday, September 23, 2008

Madcap DITA?

Apparently a ton of people received a very vague teaser from Madcap this morning. Here's the entire message:



Clicking through brings you to their homepage, which contains no info about the new offering.

Teasers generally don't work for me, and usually never go over well with me when they involve technology. Either announce the product and its capabilities or leave me alone until you have something worth saying.

UPDATE

From comments on various forums it sounds like I'm not alone in being annoyed by an announcement announcing a future announcement that will be made in about a month from now. And no, that's not an exaggeration. Per Madcap, the above teaser email thing is announcing when the announcement will be made about some kind of DITA something.

Exciting, huh? Again, speaking for myself, keep the vague ethereal teaser crap away from me and contact me when you have something to say. Otherwise it's noise/junk and I don't want it.

2 comments:

Anonymous said...

WAH. lol

Madcap has a lot of former Blue Sky types, right? Nudge nudge, wink wink, say no more, say no more.

Cheers.

Anonymous said...

Well, it keeps me from deciding for another month whether to purchase AuthorIT or Flare. So, it's probably a good thing for Madcap to do.